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Post by Deleted on Jun 14, 2016 18:22:44 GMT -5
Castagna has 905 followers on Twitter. That means when it posts something 905 people will potentially see it. If someone tags his post, then the next people see it, etc. Heck, even Paul Allen posts on it regularly And Selena Gomez has 43.4 million.  Paul Allen, fwiw, has 175 thousand. I get some people follow twitter for entertainment. For business or job searches, I think not so much. And 905 followers is pretty weak. Besides which, anyone among those 905 interested in a job at Mannkind probably already applied a long time ago. I pray he also posted the ad notice on something like LinkedIn. It's not about how many followers you have, it's how many different ways one post can go viral from being hashtaged in various ways. That's how Twitter works. You hashtag something to "spread" it or "link" it. |
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Post by Deleted on Jun 14, 2016 18:25:18 GMT -5
The fact that we're even talking about it shows it can be useful. Both of us don't have Twitter yet we both now know there are 4 positions open.
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Post by babaoriley on Jun 14, 2016 19:01:45 GMT -5
Perhaps he doesn't have a separate list of his current reps, cuz to me, it sounds as if such a message could be aimed primarily at the new sales rep folk, who would be in a position to know many other sales rep folk, some of whom might even need a job (or consider changing).
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Post by mnkdfann on Jun 14, 2016 19:29:41 GMT -5
And Selena Gomez has 43.4 million. Paul Allen, fwiw, has 175 thousand. I get some people follow twitter for entertainment. For business or job searches, I think not so much. And 905 followers is pretty weak. Besides which, anyone among those 905 interested in a job at Mannkind probably already applied a long time ago. I pray he also posted the ad notice on something like LinkedIn. It's not about how many followers you have, it's how many different ways one post can go viral from being hashtaged in various ways. That's how Twitter works. You hashtag something to "spread" it or "link" it. Yes, but he also needs followers who will see his tweet in the first place to retweet / hashtag it / etc. With 950, its just not going to happen in any meaningful way. |
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Post by rvc on Jun 14, 2016 19:36:22 GMT -5
Honestly, I love this company, what it can offer to the world of diabetics, and to the investor, but tweeting job openings is not a smart move IMO. It kinda of suggests desperation in filling the remaining slots, which btw, I thought was already a done deal. Oh well. I was thinking the same thing. It reminds me of an ex CEO who stated during a conference call, 'if anyone wants to partner up with mannkind on TA, give us a call'. That didn't turn out to well. |
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Post by qwertqwert on Jun 14, 2016 19:36:56 GMT -5
No, not July. I've stated over and over again it's not just one month, and July is just way too soon IMO to state that. This is going to take more time than just "July." I'm aware of that. He himself keeps referring to July/or next month. |
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Post by Deleted on Jun 14, 2016 20:47:11 GMT -5
It's not about how many followers you have, it's how many different ways one post can go viral from being hashtaged in various ways. That's how Twitter works. You hashtag something to "spread" it or "link" it. Yes, but he also needs followers who will see his tweet in the first place to retweet / hashtag it / etc. With 950, its just not going to happen in any meaningful way. In under 12 hours it has been retweeted 5 times and liked 15. I have no way of knowing how many followers the people that retweeted it have because I'm not on Twitter. Also, anyone that makes a comment towards him with @castagna2011 and a follower of that person clicks on it, they will be taken to his Twitter page. It's not like this is the only way for people to find out about the positions. It's just another tool in the toolbox. |
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nsmyth
Lab Rat
Posts: 43 
Sentiment: Long
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Post by nsmyth on Jun 14, 2016 21:55:27 GMT -5
Honestly, I love this company, what it can offer to the world of diabetics, and to the investor, but tweeting job openings is not a smart move IMO. It kinda of suggests desperation in filling the remaining slots, which btw, I thought was already a done deal. Oh well. I can't disagree more. Twitter is used by some of the most innovative companies now for lots of business communications. Take Tesla for example, they spend no $ on actual marketing, they use twitter and other blogs, etc for essentially free marketing. Twitter is a business application now and totally appropriate medium to announce job postings and other corporate updates. |
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Post by sportsrancho on Jun 14, 2016 21:57:48 GMT -5
Mango, The followers of the re-tweets add up to about 10,000. One guy has 7,000 followers.
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Post by sportsrancho on Jun 14, 2016 22:03:30 GMT -5
Honestly, I love this company, what it can offer to the world of diabetics, and to the investor, but tweeting job openings is not a smart move IMO. It kinda of suggests desperation in filling the remaining slots, which btw, I thought was already a done deal. Oh well. I can't disagree more. Twitter is used by some of the most innovative companies now for lots of business communications. Take Tesla for example, they spend no $ on actual marketing, they use twitter and other blogs, etc for essentially free marketing. Twitter is a business application now and totally appropriate medium to announce job postings and other corporate updates. I agree! And Mike is of course well aware of this:-) |
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Post by ilovekauai on Jun 14, 2016 22:43:14 GMT -5
There seems a wide variety of opinions on this topic. I just hope the best for all parties concerned and remain long. Cheers.
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Post by afrezzamiracle on Jun 14, 2016 23:13:11 GMT -5
I have to admit Mike Castagna is my ManCrush Bromance. He is the new face of MannKind and I believe he is smart, experienced and tenacious and he (more than anyone else in the company) will be responsible for leading us to the promised land. As to the whole Twitter issue, it takes literally seconds for him to post something, and I appreciate the "color" he brings to us small time shareholders. It is a refreshing change from the past. I think his followers are largely passionate AFREZZA users and shareholders, so why not inform this "hard core" base of people about a small number of remaining openings?! It costs absolutely nothing, takes almost no time, and could fill these important jobs with quality "boots on the ground" to champion our cause. I'm behind this strategy 100%.
If Mike lowers the price of AFREZZA to parity or slightly below with Humalog & Novolog, gets a dramatic improvement in insurance carrier/payor coverage, and gets a strong sales force (boots on the ground), and I believe that's exactly what he's going to do, we will soon be off the the races! God knows it's been a long time coming, but I know that Mike C. "gets it." What we need to do isn't exactly rocket science, but we need somebody to flat out execute the plan in a relentless manner. GO GET 'EM MIKE!
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Post by peppy on Jun 15, 2016 6:20:18 GMT -5
Honestly, I love this company, what it can offer to the world of diabetics, and to the investor, but tweeting job openings is not a smart move IMO. It kinda of suggests desperation in filling the remaining slots, which btw, I thought was already a done deal. Oh well. I agree. We're not selling hot cakes here. "Come and get 'em!" I know mike is doing what he can, it just seems a little unprofessional with his tweets. Especially when directing them to individuals. Hopefully we'll see more substance from him. boy, it sure seems he's got all his eggs in one basket labelled JULY.. To my minds eye, hopefully July will bring Afrezza re-pricing and increased formulary placement. The sales team will need this. MNKD gets Afrezza back (new packaging), contract with Sanofi closes in July. (?)
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Deleted
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Post by Deleted on Jun 15, 2016 7:25:00 GMT -5
I have to admit Mike Castagna is my ManCrush Bromance. He is the new face of MannKind and I believe he is smart, experienced and tenacious and he (more than anyone else in the company) will be responsible for leading us to the promised land. As to the whole Twitter issue, it takes literally seconds for him to post something, and I appreciate the "color" he brings to us small time shareholders. It is a refreshing change from the past. I think his followers are largely passionate AFREZZA users and shareholders, so why not inform this "hard core" base of people about a small number of remaining openings?! It costs absolutely nothing, takes almost no time, and could fill these important jobs with quality "boots on the ground" to champion our cause. I'm behind this strategy 100%. If Mike lowers the price of AFREZZA to parity or slightly below with Humalog & Novolog, gets a dramatic improvement in insurance carrier/payor coverage, and gets a strong sales force (boots on the ground), and I believe that's exactly what he's going to do, we will soon be off the the races! God knows it's been a long time coming, but I know that Mike C. "gets it." What we need to do isn't exactly rocket science, but we need somebody to flat out execute the plan in a relentless manner. GO GET 'EM MIKE! To your point, Twitters big break came when Sully Sullenberger landed the US Air flight he was captain of on the Hudson River. Via Twitter, news of this incident got out to the masses before the media was able to report it. If memory serves me correctly, the initial Twit included a picture of the jet floating on the Hudson. When Subaru did a model change for their Forester a few years ago, they used Twitter to advertise additional discounts on the old model to sell remaining inventory. The cost to run this campaign was virtually zero vs the historical use of print ads et al. Twitter can win on speed and has its place when communicating with younger people who may be more active and receptive to new products, services and ideas. Without starting a firestorm, one of the reasons our current commander in chief became so was due to his campaign staff having mastered the use of social media before others realized the power and influence of social media. Spend some time online looking at some of the analytics surrounding Twitter and Facebook, data scientists in this space do well. |
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Post by daduke38 on Jun 15, 2016 9:19:17 GMT -5
I tend to agree with you! On one hand, they got a lot of people hired and I think his message was trying to say "We are well on our way!" But the "IF you know someone was a bit strange. Think had he left that out it woulda sounded a lot better. JMO! I thought he said the reps were in training. But Iooked back and he did say we are down to a handful of spots left. I do see people doing that all the time on Twitter. Asking for referrals and talking about jobs. ilove, the post talking about July was because Mike tweets about July:-). We just aren't sure why. I hope we pass SNY up in script count by Oct:-)) I posted this thought on another thread, but I think we will pass SNY quicker than that (JMHO)! If we were to pass it quickly, I think it would all but prove how badly SNY sand bagged this. |
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