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Post by sportsrancho on Nov 8, 2017 18:04:44 GMT -5
FYI...I was just informed by a medical professional that Fox and CNN are what the doctors watch:-) The male ones anyway.
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Post by dreamboatcruise on Nov 8, 2017 18:15:21 GMT -5
FYI...I was just informed by a medical professional that Fox and CNN are what the doctors watch:-) The male ones anyway. Engineering professionals watch BBC, because they can't stand the none stop politics on those channels (based on small sample size that may bring into question the statistical validity)
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Post by dreamboatcruise on Nov 8, 2017 18:27:37 GMT -5
FYI...I was just informed by a medical professional that Fox and CNN are what the doctors watch:-) The male ones anyway. I wonder if they will be trying different mixes of channels in different markets to compare. Even the raw demographics might be deceiving. Who knows, maybe few doctors watch Ellen but the ones that do are particularly open to trying a new insulin that might benefit their patients. 9 media markets gives them a fair number of data points to try to tease these things out... evidence based advertising.
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Post by sportsrancho on Nov 8, 2017 18:46:37 GMT -5
FYI...I was just informed by a medical professional that Fox and CNN are what the doctors watch:-) The male ones anyway. I wonder if they will be trying different mixes of channels in different markets to compare. Even the raw demographics might be deceiving. Who knows, maybe few doctors watch Ellen but the ones that do are particularly open to trying a new insulin that might benefit their patients. 9 media markets gives them a fair number of data points to try to tease these things out... evidence based advertising. I watch Cramer if a CEO of a company in my stock portfolio is on the show. Other than that it’s really easy for me to switch to Ellen. Lol
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Post by digger on Nov 8, 2017 19:12:57 GMT -5
One of the reasons this commercial is so effective, IMO, is that it presents a step-by-step presentation of how to use Cologuard. I hope MannKind does something similar with its next Afrezza commercial.
1. Determine how many units of mealtime insulin you need based on what you're eating 2. Select the correct Afrezza cartridge (visual) 3. Load cartridge and inhale (click, snap, inhale)
The commercial currently being aired does show two people inhaling, but showing these steps will demonstrate how easy and simple this mealtime insulin is to use. Viewers will remember it.
That sounds more like an instructional video than a commercial. I would think you would want something more like Miley Cyrus reaching down and pulling it out of her bra and taking a huff -- presuming, of course, that it wouldn't be considered too "sexist."
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Post by celo on Nov 8, 2017 19:14:11 GMT -5
I watched CNN last night for my annual fleeting 30 minutes during an elections and it was almost all prescription drug advertisements
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Post by compound26 on Nov 8, 2017 23:42:44 GMT -5
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Post by lakers on Nov 9, 2017 0:07:38 GMT -5
youtu.be/tLm84tlx1n4youtu.be/INHz5-I35DAAfrezza Commercial shown during 7pm showing of Reversed by Charles Mattocks on Discovery Life Channel. Jul 19, 2017 Nov. 8 at 8:11 PM cdean cdean $MNKD my buddy in Nashville just saw commercial during the CMA country music awards in primetime. Big time! Nov. 8 at 8:37 PM cdean @artgordon I didn’t personally see it but from talking to him sounds like the one from the discovery channel with the food parachute etc Afrezza TV commercial launch, so we first launched the commercial on July through a small channel on Discovery called Discovery Health. That TV show was called REVERSED, it’s a celebrity named Charles Mattocks who filmed this Real Life Diabetes in 10 episodes. And that TV show is now getting picked up and COX Communications and that will be placed in about 16 million households starting in November, and we’ll also continue to have the presence in that expansion of that opportunity. A lot of people asked why we sponsored the show? Well, we didn’t think there was anything on TV focused on diabetes. And if you really watch, it highlights the trials and tribulations and what people go through every single day and had a nice uptake in every week they continue to increase their people watching. And so now cost communications has picked it up and they’re ongoing other discussions for season two. So we’re excited to be a partner with them, because there’s really a small pilot putting a lot of money in the grand scheme of things and that pilot is now starting to hit on some more traction. 9/25/17 MannKind's (MNKD) CEO Michael Castagna on Cantor Fitzgerald Global Healthcare Conference (Transcript) $MNKD www.seekingalpha.com/article/4109298broadbandnow.com/Cox-CommunicationsCox Communications offers internet service across 18 states with the greatest coverage in Arizona, California, and Virginia. Cable internet from Cox Communications is available to an estimated 20.8 million people, making it the 4th largest provider of cable broadband in the U.S. by coverage area. In addition to cable broadband, Cox also offers fiber internet service. Its fiber service is available to approximately 3.1 million people, making it the 8th largest provider of fiber broadband in the U.S. by coverage area.
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Post by lakers on Nov 9, 2017 0:56:53 GMT -5
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Post by kc on Nov 9, 2017 11:42:55 GMT -5
Excuse my bad memory but when the Outsulin image was presented back in 2016 if I recall correctly it was designed by the same firm that the cologuard cartoon image? Am I correct or am I losing my mind. It seems that MannKind has studied well what Exact Sciences has done to be a success in the marketplace.
The comment on the call was spot on regarding getting TV advertising going to let patients know about Afrezza Inhaled insulin now that they had cash. It has worked for Cologuard and it will make Afrezza a household name over they next couple of years. I would like to say quarters but this is a long term project.
Notice what happened when patients ask doctors for Cologuard?
Revenue Growth since Cologuard started TV advertising.
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Post by liane on Nov 9, 2017 11:45:30 GMT -5
You better believe it - I've already told my PCP I'm going the Cologuard route - and it's still 2 years away.
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Post by therealisaching on Nov 9, 2017 12:00:53 GMT -5
KC - you are correct. The name of the firm was Precision Effect. Unsure if they produced the commercial.
I keep checking ispottv to see if the spot is there because it will show that type of detail. Its not up yet. They may only measure spots with national buys
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Post by compound26 on Nov 9, 2017 12:15:56 GMT -5
KC, you are right. Mannkind management is indeed looking to EXAS as the playbook. EXAS tested its TV ads initially in 5 markets and saw great success in 5 weeks. Now Mannkind is testing its TV ads in 9 markets and I believe it is doing this for 8 weeks (the last 8 weeks of the 4th quarter of 2017). www.slideshare.net/exactsciences/roth-capital-partners-28th-annual-roth-conference Published on Mar 15, 2016 Also note that the effect of the TV ads campaign was very clear. EXAS' sales growth was slowing down significantly before the TV ad campaign (the growth in the immediate preceding quarter was only from $14.4 million to $14.8 million) and the growth rate kicked into high gear right after the TV ad campaign (the growth in the immediate following quarter was from $14.8 million to $21.2 million).
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Post by kc on Nov 9, 2017 12:24:45 GMT -5
Look at the PPS of Exact Sciences on March 1, 2016 trading at $5.05 per share. Today its about $59.00 per shares. They needed capital just like MannKind did to get over the hump.
This is from their 3rd Quarter 2017 transcript :
Kevin T. Conroy - EXACT Sciences Corp.
Thanks, Jeff. More than 91,000 physicians and other healthcare providers have ordered Cologuard, since its launch. About 800 healthcare providers placed their initial order each week during the third quarter. This pace has been relatively consistent since we initiated our television advertising campaign about 18 months ago, giving us confidence to invest in television advertising at a similar level next year.
Approximately 55,000 primary care physicians have ordered Cologuard since its launch. As we capture an increasing share of the over 200,000 active primary care physicians in the U.S., the rate at which we add new physicians will at some point begin to decline. Our goal is to continue to increase penetration of the target primary care customer base and Cologuard utilization within this customer base.
We are investing across our business to achieve our long-term market share and profitability targets. During the last two years, we expanded our sales force by about 100 professionals and increased the size of our team focused on large health systems. We are also expanding our medical affairs team to help educate physicians and key opinion leaders about Cologuard. To complement these investments in our commercial team and ensure that growing Cologuard demand can be fulfilled, we are investing in support functions and facilities.
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Post by sportsrancho on Nov 9, 2017 14:37:09 GMT -5
@ahighto 11/9/17, 6:44 AM @bullmarket75 I'm on T1D Facebook groups that are taking about seeing the commercials, specifically while watching the CMA awards last night
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