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Post by compound26 on Nov 8, 2017 14:46:52 GMT -5
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Post by mnholdem on Nov 8, 2017 15:00:13 GMT -5
One of the reasons this commercial is so effective, IMO, is that it presents a step-by-step presentation of how to use Cologuard. I hope MannKind does something similar with its next Afrezza commercial.
1. Determine how many units of mealtime insulin you need based on what you're eating 2. Select the correct Afrezza cartridge (visual) 3. Load cartridge and inhale (click, snap, inhale)
The commercial currently being aired does show two people inhaling, but showing these steps will demonstrate how easy and simple this mealtime insulin is to use. Viewers will remember it.
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Post by peppy on Nov 8, 2017 15:05:52 GMT -5
One of the reasons this commercial is so effective, IMO, is that it presents a step-by-step presentation of how to use Cologuard. I hope MannKind does something similar with its next Afrezza commercial.
1. Determine how many units of mealtime insulin you need based on what you're eating 2. Select the correct Afrezza cartridge (visual) 3. Load cartridge and inhale (click, snap, inhale)
The commercial currently being aired does show two people inhaling, but showing these steps will demonstrate how easy and simple this mealtime insulin is to use. Viewers will remember it.
quote: a step-by-step presentation of how to use Cologuard
reply:  
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Post by sportsrancho on Nov 8, 2017 15:10:00 GMT -5
One of the reasons this commercial is so effective, IMO, is that it presents a step-by-step presentation of how to use Cologuard. I hope MannKind does something similar with its next Afrezza commercial.
1. Determine how many units of mealtime insulin you need based on what you're eating 2. Select the correct Afrezza cartridge (visual) 3. Load cartridge and inhale (click, snap, inhale)
The commercial currently being aired does show two people inhaling, but showing these steps will demonstrate how easy and simple this mealtime insulin is to use. Viewers will remember it.
Exactly! If people have not seen this commercial they should. It’s a perfect one!! |
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Post by harryx1 on Nov 8, 2017 15:11:44 GMT -5
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Post by sportsrancho on Nov 8, 2017 15:27:33 GMT -5
• Exact Sciences (EXAS +0.3%) announces plans to expand its testing capabilities to perform up to 4.5M Cologuard tests per year. Renovations are already underway at its current Badger Road site that will beef up its capacity to 2.5M tests per annum from today's 1M. It just broke ground on a second facility, also located in Madison, that will be able to perform up to 2M tests in a year.
• The company also announced that it has taken ownership in the office building housing Administration, IT and Customer Care.
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Post by dh4mizzou on Nov 8, 2017 15:46:11 GMT -5
Perhaps a commercial similar to one that I've seen recently for V8 juice. They have a competition where a weight lifter and a "regular guy" are getting their daily fruit and vegetable requirements. The weightlifter has to shake his concoction while the "regular guy" opens his V* and drinks it. Of course the "regular guy" wins going away.
Imagine the imagery of a person loading the TS and breathing in their Afrezza put against a person who has to draw insulin into a needle, push it into a meaty spot on the their body and shooting up their dose.
Better yet it might be cool to see the person with the syringe excuse themselves and disappearing from the screen and not coming back until 20-30 seconds have past. Not as long as it would take someone to excuse themselves and go to the bathroom in real time but the 20-30 seconds would be an eternity in a 60 second commercial.
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Post by dreamboatcruise on Nov 8, 2017 15:58:52 GMT -5
If only MNKD had that sort of transparency. Do they have any indication that Reversed had any effect? That would be amazing if early next year they presented some preliminary 5 week results showing TV advert had an effect like that. 80% increase in prescribing physicians... woohoo! |
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Post by sportsrancho on Nov 8, 2017 16:28:48 GMT -5
Johny on ST just said he saw the commercial.
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Post by roseylv on Nov 8, 2017 17:05:04 GMT -5
If only MNKD had that sort of transparency. Do they have any indication that Reversed had any effect?That would be amazing if early next year they presented some preliminary 5 week results showing TV advert had an effect like that. 80% increase in prescribing physicians... woohoo! Rest assured, if Reversed was a marketing success, we would have seen the script bump by now......Not to mention, Mike C would have commenting on it. We have only seen incremental sales increases driven primarily by good old fashioned door pounding by sales reps. correct me if i'm wrong |
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Post by sportsrancho on Nov 8, 2017 17:07:26 GMT -5
If only MNKD had that sort of transparency. Do they have any indication that Reversed had any effect?That would be amazing if early next year they presented some preliminary 5 week results showing TV advert had an effect like that. 80% increase in prescribing physicians... woohoo! Rest assured, if Reversed was a marketing success, we would have seen the script bump by now......Not to mention, Mike C would have commenting on it. We have only seen incremental sales increases driven primarily by good old fashioned door pounding by sales reps. correct me if i'm wrong Vdex IMO |
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Post by dreamboatcruise on Nov 8, 2017 17:14:37 GMT -5
If only MNKD had that sort of transparency. Do they have any indication that Reversed had any effect?That would be amazing if early next year they presented some preliminary 5 week results showing TV advert had an effect like that. 80% increase in prescribing physicians... woohoo! Rest assured, if Reversed was a marketing success, we would have seen the script bump by now......Not to mention, Mike C would have commenting on it. We have only seen incremental sales increases driven primarily by good old fashioned door pounding by sales reps. correct me if i'm wrong Sales reps are mainly about getting new prescribers on board. They don't pound on doors of customers/patients. You'd need to look at increase in "writers" vs increase in scripts to figure out how effective sales reps are vs the script increase coming from some other source. |
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Post by sportsrancho on Nov 8, 2017 17:26:49 GMT -5
How would we even know about Reversed yet. Show 3 was on Aug 1st.
2-3 months to get a appointment. 4-6 weeks of samples. They have to see the commercial at least 3 or 4 times. That means if we see results from the show they should be coming next month.
Late next month.
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Post by roseylv on Nov 8, 2017 17:48:31 GMT -5
Rest assured, if Reversed was a marketing success, we would have seen the script bump by now......Not to mention, Mike C would have commenting on it. We have only seen incremental sales increases driven primarily by good old fashioned door pounding by sales reps. correct me if i'm wrong Sales reps are mainly about getting new prescribers on board. They don't pound on doors of customers/patients. You'd need to look at increase in "writers" vs increase in scripts to figure out how effective sales reps are vs the script increase coming from some other source. there was a mention of a 20%+ increase in those writing scripts on Q3 CC. Which is nice to hear although we didn't have many to begin with. Of course, We'll take consistent compounding growth in every category! Is there a way to track the number of writers? I don't think i've seen that data available to cahrt... |
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Post by roseylv on Nov 8, 2017 17:54:28 GMT -5
How would we even know about Reversed yet. Show 3 was on Aug 1st. 2-3 months to get a appointment. 4-6 weeks of samples. They have to see the commercial at least 3 or 4 times. That means if we see results from the show they should be coming next month. Late next month. you're right sports but it did begin airing in July if i recall. We're splitting hairs. But i do consistently overlook the samples. time will tell and hope there is some customer conversion from the show. However, let's not bank on a show where only 1 participant was utilizing afrezza. i was hoping for half of the participants. Onward. |
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