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Post by mnholdem on Nov 9, 2017 15:32:59 GMT -5
Now that's what we want to hear. Awareness!
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Post by kbrion77 on Nov 9, 2017 15:38:45 GMT -5
@ahighto 11/9/17, 6:44 AM @bullmarket75 I'm on T1D Facebook groups that are taking about seeing the commercials, specifically while watching the CMA awards last night Does anyone have a video of these commercials? Are they the same ones that were played on Reversed?
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Post by mnholdem on Nov 9, 2017 15:42:51 GMT -5
There is only the one TV ad but that's one more Afrezza commercial than 98% of people with diabetes have ever viewed.
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Post by drman7 on Nov 9, 2017 16:02:49 GMT -5
How would we even know about Reversed yet. Show 3 was on Aug 1st. 2-3 months to get a appointment. 4-6 weeks of samples. They have to see the commercial at least 3 or 4 times. That means if we see results from the show they should be coming next month. Late next month. Reversed is a good show but the network that it was broadcasted on was not a major network like CNBC, etc, sop not too many viewers. I believe by MNKD sponsoring the show it was allowed to air their first commercial for a low cost or for free. Keep in mind our cash during the time Reversed was aired was scarce. Now that the cash situation is resolved (short term) and the money raised, MNKD can now air it on major networks. Had a chat with Mike about the commercial and he said they will stay with the same because it does not make sense to spend additional capital and have FDA review it. This is a lengthy process. The cool thing is that the label change did not impact what the commercial intends to say. For now, the commercial is colorful, catchy, hhumorous and gets the message across that afrezza is the solution for surprise or last minute meals. A diabetic would get that commercial in a heart beat and that's what counts.
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Post by brentie on Nov 9, 2017 16:13:43 GMT -5
@ahighto 11/9/17, 6:44 AM @bullmarket75 I'm on T1D Facebook groups that are taking about seeing the commercials, specifically while watching the CMA awards last night Does anyone have a video of these commercials? Are they the same ones that were played on Reversed?
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Post by dreamboatcruise on Nov 9, 2017 16:26:50 GMT -5
How would we even know about Reversed yet. Show 3 was on Aug 1st. 2-3 months to get a appointment. 4-6 weeks of samples. They have to see the commercial at least 3 or 4 times. That means if we see results from the show they should be coming next month. Late next month. Reversed is a good show but the network that it was broadcasted on was not a major network like CNBC, etc, sop not too many viewers. I believe by MNKD sponsoring the show it was allowed to air their first commercial for a low cost or for free. Keep in mind our cash during the time Reversed was aired was scarce. Now that the cash situation is resolved (short term) and the money raised, MNKD can now air it on major networks. Had a chat with Mike about the commercial and he said they will stay with the same because it does not make sense to spend additional capital and have FDA review it. This is a lengthy process. The cool thing is that the label change did not impact what the commercial intends to say. For now, the commercial is colorful, catchy, hhumorous and gets the message across that afrezza is the solution for surprise or last minute meals. A diabetic would get that commercial in a heart beat and that's what counts. That is very disappointing to hear they aren't immediately starting the process for new commercial. To me the existing commercial at best hints at fast onset, though I think many would miss that, perhaps assuming it was just an inhaling convenience thing, and certainly it doesn't address the benefit of quick clearance. If I were management to save money I'd edit out enough of the existing one to splice in a quick shot of the new approved pd table with voice over that it is fastest onset and clearance of any mealtime. That couldn't cost a lot given no new live action or even animation.
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Post by sportsrancho on Nov 9, 2017 16:27:32 GMT -5
Now that's what we want to hear. Awareness! That was Anthony that posted that:-)
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Post by babaoriley on Nov 9, 2017 16:29:30 GMT -5
You better believe it - I've already told my PCP I'm going the Cologuard route - and it's still 2 years away. Really? Wow! Here's the thing, given it's accuracy, if one takes that once every 18 months, it might be just as effective as colonoscopy. However, it also could be that it misses certain types of things that colonoscopies rarely miss (car keys, fingernail clippers, etc). Of course, colonoscopies will reveal diverticulosous, and I doubt Cologuard would do that.
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Post by peppy on Nov 9, 2017 16:36:19 GMT -5
You better believe it - I've already told my PCP I'm going the Cologuard route - and it's still 2 years away. Really? Wow! Here's the thing, given it's accuracy, if one takes that once every 18 months, it might be just as effective as colonoscopy. However, it also could be that it misses certain types of things that colonoscopies rarely miss (car keys, fingernail clippers, etc). Of course, colonoscopies will reveal diverticulosous, and I doubt Cologuard would do that. Cologuard will if there is blood involved.
How does Cologuard work? Every day the lining of your colon naturally sheds cells. If you have cancer or precancer in your colon, abnormal cells shed into the colon – along with normal cells – where they are picked up by stool as it passes through.
Cologuard uses advanced stool DNA technology to find elevated levels of altered DNA and/or hemoglobin in these abnormal cells, which could be associated with cancer or precancer.
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Post by factspls88 on Nov 9, 2017 17:03:20 GMT -5
There is only the one TV ad but that's one more Afrezza commercial than 98% of people with diabetes have ever viewed. It would be easy and inexpensive for Mannkind to change the voiceover to reflect the label change but whether or not they did is another question. Also, I assume any revised copy would need to have been approved by the FDA before airing so who knows how long that would take.
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Post by sportsrancho on Nov 9, 2017 17:13:32 GMT -5
Had a chat with Mike about the commercial and he said they will stay with the same because it does not make sense to spend additional capital and have FDA review it. This is a lengthy process. The cool thing is that the label change did not impact what the commercial intends to say. For now, the commercial is colorful, catchy, hhumorous and gets the message across that afrezza is the solution for surprise or last minute meals. A diabetic would get that commercial in a heart beat and that's what counts Read more: mnkd.proboards.com/thread/9077/effects-commercial-tv-ads?page=3#ixzz4xyWs4Avf
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Post by cjm18 on Nov 9, 2017 17:40:47 GMT -5
Look at the PPS of Exact Sciences on March 1, 2016 trading at $5.05 per share. Today its about $59.00 per shares. They needed capital just like MannKind did to get over the hump.
This is from their 3rd Quarter 2017 transcript :
Kevin T. Conroy - EXACT Sciences Corp.
Thanks, Jeff. More than 91,000 physicians and other healthcare providers have ordered Cologuard, since its launch. About 800 healthcare providers placed their initial order each week during the third quarter. This pace has been relatively consistent since we initiated our television advertising campaign about 18 months ago, giving us confidence to invest in television advertising at a similar level next year.
Approximately 55,000 primary care physicians have ordered Cologuard since its launch. As we capture an increasing share of the over 200,000 active primary care physicians in the U.S., the rate at which we add new physicians will at some point begin to decline. Our goal is to continue to increase penetration of the target primary care customer base and Cologuard utilization within this customer base.
We are investing across our business to achieve our long-term market share and profitability targets. During the last two years, we expanded our sales force by about 100 professionals and increased the size of our team focused on large health systems. We are also expanding our medical affairs team to help educate physicians and key opinion leaders about Cologuard. To complement these investments in our commercial team and ensure that growing Cologuard demand can be fulfilled, we are investing in support functions and facilities.
Expanded their sales force too. Not sure what percentage but it wasn't just the ads.
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Post by drman7 on Nov 9, 2017 18:19:32 GMT -5
Reversed is a good show but the network that it was broadcasted on was not a major network like CNBC, etc, sop not too many viewers. I believe by MNKD sponsoring the show it was allowed to air their first commercial for a low cost or for free. Keep in mind our cash during the time Reversed was aired was scarce. Now that the cash situation is resolved (short term) and the money raised, MNKD can now air it on major networks. Had a chat with Mike about the commercial and he said they will stay with the same because it does not make sense to spend additional capital and have FDA review it. This is a lengthy process. The cool thing is that the label change did not impact what the commercial intends to say. For now, the commercial is colorful, catchy, hhumorous and gets the message across that afrezza is the solution for surprise or last minute meals. A diabetic would get that commercial in a heart beat and that's what counts. That is very disappointing to hear they aren't immediately starting the process for new commercial. To me the existing commercial at best hints at fast onset, though I think many would miss that, perhaps assuming it was just an inhaling convenience thing, and certainly it doesn't address the benefit of quick clearance. If I were management to save money I'd edit out enough of the existing one to splice in a quick shot of the new approved pd table with voice over that it is fastest onset and clearance of any mealtime. That couldn't cost a lot given no new live action or even animation. I disagree that they should work on a new commercial this time. They should air what they have while working on adding the additional 140mil shares. The commercial catches the attention of PWD which is what matters. Those PWD interested will go to the afrezza website which displays the new FDA label change right on the main page which is a brilliant move. Mike has experience in the field commercializing a FDA drug and that is why they bumped Matt. Mike knows where we are headed and many of us continue to be short sighted. Best of luck to all.
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Post by sportsrancho on Nov 9, 2017 18:31:57 GMT -5
@l27 11/9/17, 3:18 PM $MNKD saw another Afrezza ad on DR Phil show today in winston salem nc on abc ch 7
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Post by madog365 on Nov 9, 2017 18:35:54 GMT -5
They are piloting the commercial in regional areas where there is strong sales and prescriber coverage. This is a very common and cost effective way for marketers to test whether increased ads really do drive revenue and easy to measure impact.
Now if scripts increase in these areas , they have a very strong case to make for a national campaign and increased sales hiring. It’s the right way to go about this and something I wish to had started way earlier - although I know they couldn’t because of the cash crunch.
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