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Post by brotherm1 on Nov 12, 2017 19:27:11 GMT -5
T2s, really? Not many T2s have CGMs today and few will get insurance to pay for it. Dexcom maybe feeling the up coming challenge from the Libre which will run about $20 a week for the sensor and will be at most large pharmacies, in another month maybe even Costco. www.ispot.tv/ad/wjaA/dexcom-g5-mobile-improve-your-quality-of-lifeNow after watching again they may be over 65 T1’s... Amazing. It’s all coming together at once. Libra Freestyle gets FDA approval, Dexcom starts TV advertising and MNKD starts TV advertising at the same time. Sayhey has been saying this all along that these CGM’s and Afrezza will soon come together (this last sentence sounds a little funny but I’ll let it stand).
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Post by slugworth008 on Nov 12, 2017 20:03:03 GMT -5
Amazing. It’s all coming together at once. Libra Freestyle gets FDA approval, Dexcom starts TV advertising and MNKD starts TV advertising at the same time. Sayhey has been saying this all along that these CGM’s and Afrezza will soon come together (this last sentence sounds a little funny but I’ll let it stand). Perhaps the timing of Dexcom and Afrezza starting TV ads was a coordinated effort?
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Post by brotherm1 on Nov 12, 2017 20:04:59 GMT -5
Amazing. It’s all coming together at once. Libra Freestyle gets FDA approval, Dexcom starts TV advertising and MNKD starts TV advertising at the same time. Sayhey has been saying this all along that these CGM’s and Afrezza will soon come together (this last sentence sounds a little funny but I’ll let it stand). Perhaps the timing of Dexcom and Afrezza starting TV ads was a coordinated effort? I can’t think of one good reason why it would not have been.
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Post by sportsrancho on Nov 12, 2017 20:27:39 GMT -5
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Post by agedhippie on Nov 12, 2017 20:56:53 GMT -5
T2s, really? Not many T2s have CGMs today and few will get insurance to pay for it. Dexcom maybe feeling the up coming challenge from the Libre which will run about $20 a week for the sensor and will be at most large pharmacies, in another month maybe even Costco. www.ispot.tv/ad/wjaA/dexcom-g5-mobile-improve-your-quality-of-lifeNow after watching again they may be over 65 T1’s... It's over 65 T1s. This has been a long running battle. As a T1 your insurance would usually cover a Dexcom (as a T2 it almost never does), however previously once you switched to you would lose coverage. What we are probably seeing now is Dexcom going after the ex-Dexcom Medicare people. It's an easy sell for Dexcom, but they need to make people aware that they can go back on a CGM.
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Post by madog365 on Nov 14, 2017 13:25:20 GMT -5
Taking a look at Google Trends which tracks search interest for a given term (in this case Afrezza) we can see the regional markets where Mannkind likely launched their DTC campaign.
The top 8 markets for Afrezza search interest on Google in the past week are as follows (In order): Nevada North Carolina Georgia Kentucky Missouri Ohio Alabama Illionois
This top 8 looks very different from where search interest was before the launch of the campaign.
So far interest looks to be spiking this month when compared to the rest of the year.
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Post by dreamboatcruise on Nov 14, 2017 13:37:40 GMT -5
Taking a look at Google Trends which tracks search interest for a given term (in this case Afrezza) we can see the regional markets where Mannkind likely launched their DTC campaign. The top 8 markets for Afrezza search interest on Google in the past week are as follows (In order): Nevada North Carolina Georgia Kentucky Missouri Ohio Alabama Illionois This top 8 looks very different from where search interest was before the launch of the campaign. So far interest looks to be spiking this month when compared to the rest of the year. I've been checking there regularly since the ads started running. I don't yet see anything I'd call a spike, or even a meaningful rise. When I plot US for 30 days, it simply looks like the random up and down fluctuations. Do keep in mind that for some odd reason when you plot a time period it will have a dotted line for the incomplete last period, which very often seems to be shooting up, but rarely is that real... I think it is when it extrapolates in a bogus way.
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Post by therealisaching on Nov 14, 2017 13:45:13 GMT -5
Taking a look at Google Trends which tracks search interest for a given term (in this case Afrezza) we can see the regional markets where Mannkind likely launched their DTC campaign. The top 8 markets for Afrezza search interest on Google in the past week are as follows (In order): Nevada North Carolina Georgia Kentucky Missouri Ohio Alabama Illionois This top 8 looks very different from where search interest was before the launch of the campaign. So far interest looks to be spiking this month when compared to the rest of the year. Interesting
Drilling down further, the top 8 metro markets:
Las Vegas, NV St Louis, MO San Antonio, TX Raleigh Durham, NC San Diego, CA Atlanta, GA Nashville, TN Buffalo, NY
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Post by therealisaching on Nov 14, 2017 13:47:17 GMT -5
plot for 7 days rather than 30
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Post by xanet on Nov 14, 2017 14:02:58 GMT -5
plot for 7 days rather than 30 Sure, but then you have to zoom out a bit to identify a change in trend, and I have to agree with DBC that I am not seeing anything convincing yet. It's a little early, so I will be watching with interest over the next couple of weeks.
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Post by madog365 on Nov 14, 2017 14:36:29 GMT -5
plot for 7 days rather than 30 Sure, but then you have to zoom out a bit to identify a change in trend, and I have to agree with DBC that I am not seeing anything convincing yet. It's a little early, so I will be watching with interest over the next couple of weeks. Maybe nothing convincing yet but we are very early still but the there is definitely rise in interest and a spike forming. Keeping in mind this is a regional campaign which seems to be focused on smaller markets would make sense why the spike isn’t huge for the whole US.
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Post by dreamboatcruise on Nov 14, 2017 14:52:58 GMT -5
madog365, just curious about semantics... how can you view it as "nothing convincing" and "definitely rise in interest and a spike forming"? If you definitely see a spike in the data, that would convince me. I just don't see it. Perhaps you could do a screen capture of the spike. I've tried drilling down into regional data for a couple of the target markets.
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Post by madog365 on Nov 14, 2017 16:30:03 GMT -5
madog365, just curious about semantics... how can you view it as "nothing convincing" and "definitely rise in interest and a spike forming"? If you definitely see a spike in the data, that would convince me. I just don't see it. Perhaps you could do a screen capture of the spike. I've tried drilling down into regional data for a couple of the target markets. Are you asking me how to read the data? The spike is there however the data set is limited as the campaign is brand new. You can check this page. trends.google.com/trends/explore?geo=US&q=AfrezzaWhat you see here is the Afrezza term for the last 12 months by week. What google does is assign a scale of 0-100 for interest. 100 is the absolute highest it can go for whatever time period you choose when compared to other dates in that same time period. What you see here is for the last week (this month) the interest is at 100. Highest for the year. Yes the data is limited so watching this chart is important to see if DTC ads are driving intent through search. No matter the time period you choose there will always need to be a 100 in there which is why you need to look at the wide 12 month lens to judge. For my first post I looked at 7 days in order to isolate the markets where the ad is likely running.
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Post by dreamboatcruise on Nov 14, 2017 16:37:49 GMT -5
madog365 , just curious about semantics... how can you view it as "nothing convincing" and "definitely rise in interest and a spike forming"? If you definitely see a spike in the data, that would convince me. I just don't see it. Perhaps you could do a screen capture of the spike. I've tried drilling down into regional data for a couple of the target markets. Are you asking me how to read the data? The spike is there however the data set is limited as the campaign is brand new. You can check this page. trends.google.com/trends/explore?geo=US&q=AfrezzaWhat you see here is the Afrezza term for the last 12 months by week. What google does is assign a scale of 0-100 for interest. 100 is the absolute highest it can go for whatever time period you choose when compared to other dates in that same time period. What you see here is for the last week (this month) the interest is at 100. Highest for the year. Yes the data is limited so watching this chart is important to see if DTC ads are driving intent through search. No matter the time period you choose there will always need to be a 100 in there which is why you need to look at the wide 12 month lens to judge. For my first post I looked at 7 days in order to isolate the markets where the ad is likely running. Yes, I've been using google trends for a long time so fairly familiar with how it works... including, as I stated, in my experience anything that shows up with a dashed line for the current period is more often wrong than right. Over and over for Afrezza, looking at various time scales I've seen the current period have this phantom "spike" and then when the period is over and it appears without the dashes, it doesn't resemble the dashed line at all. So I long ago stopped giving any credence to the dashes. Looking at 5 years is also an interesting perspective. Though I'm hopeful that the advertising will generate a real increase that would show up with a solid line come Nov 18.
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Post by madog365 on Nov 14, 2017 16:39:30 GMT -5
I guess we can agree to disagree, we can check back in a few days to see where that dashed line ends up on the scale.
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