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Post by mnkdfann on Mar 14, 2019 23:14:08 GMT -5
In August, I have to travel to Indianapolis for a conference. The Conference Dinner is going to be at Dallara IndyCar Factory. I believe it is right next to the Indianapolis Motor Speedway. Dallara manufactures the chassis for IndyCar.
Supposedly, I will get the opportunity to pose in a 'Full-Car Racing Simulator' to experience the 'real feel of being behind the wheel of an IndyCar'!
Wow. Oh my! I am already all atwitter.
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Post by longstocking on Mar 14, 2019 23:40:56 GMT -5
Old enough to remember when rules were followed regardless of whether the topic is politically charged or not. Was just making the point that climate change discussions don't belong here on the MNKD feed. There is already enough clutter in life, lets not put it here as well. I personally have written law to address concerns over sea level rise. Should we discuss that here? Of course not. For what it's worth I truly value Liane's efforts to keep threads to their point in the past - just thought it was ironic to see her not following the very rules she enforces. Fair enough, I understand. No worries. Go Conor! Go MNKD!
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Post by barnstormer on Mar 14, 2019 23:55:29 GMT -5
In August, I have to travel to Indianapolis for a conference. The Conference Dinner is going to be at Dallara IndyCar Factory. I believe it is right next to the Indianapolis Motor Speedway. Dallara manufactures the chassis for IndyCar. Supposedly, I will get the opportunity to pose in a 'Full-Car Racing Simulator' to experience the 'real feel of being behind the wheel of an IndyCar'! Wow. Oh my! I am already all atwitter. The Dallara factory is just down and across the street from IMS. You will also find A J Foyt's wine bar just accross the street from Dallara. I suggest you stop in.
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Post by swanybuaya on Mar 15, 2019 0:38:28 GMT -5
Never really paid attention to car racing. Only sponsors I can ever remember seeing on those cars are Sunoco, Tide and Pennzoil.
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Post by hellodolly on Mar 15, 2019 5:45:06 GMT -5
I am a long-time MNKD long (years before FDA approval), and invested because I believed in Al, the mission (lost my mother too early to T-1) and have invested using Nates Notes for almost two decades (not a plug, just wanting you to know how I got involved). I am a marketing geek and had the pleasure of working with two Roush Motor sports NASCAR drivers where we were the main sponsor for three seasons. At the time our costs were in the 6 – 9 million a year range, which covered signage, winners circle mentions, inrace mentions, pit passes, hospitality tents and driver appearances (some of which cost additional). Secondary sponsors ran anywhere from 50k to 300K per race, depending on logo placement on the drivers suit and the car. Obviously, a logo placement for secondary sponsors in view of the cars onboard cameras (rear spoiler, dash board, roll bars, rear bumper), ran toward the higher end. There are two pieces you need to be thinking about, as I am sure Mike and the crew are, when it comes to motor sports sponsorships. The first and in my opinion lesser of importance, is car and driver suite logo placement, especially if you are not the primary sponsor. Sponsoring a car for one race leaves fleeting impressions. It is how you leverage the sponsorship in advertising and events pre and post race that make the sponsorship profitable. Who are you taking to the event – docs, major medical network decision makers, potential future partners etc.? Who are you taking to the pits pre race or even during the race? Do you have a driver appearance at your hospitality tent? Are you able to use the driver or even an Andretti in advertising? Can you book the driver for appearances outside the track? If you can host stakeholders and key decision makers at the event or an event where the driver appears, you have their attention for a very long day. There are many, many other off track opportunities to leverage. My point is, don’t judge the success of this sponsorship effort based on race day performance (sure it helps and makes you feel good). There are tons of ways to leverage this sponsorship before and after the event, and I contend that is where the money will be made. I know the focus has been on the car and driver - I would like to know how much for prominent placement on pit crew, because their area is fast in and fast out! Porkini...I like that. I hadn't thought of the pit crew as a place of sponsorship. "Fast in, Fast out" is essentially a huge piece of the entire mission for the pit crew. I didn't think of them as being the delivery part (dreamboat) and the car as the powder.
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Post by sportsrancho on Mar 15, 2019 6:17:17 GMT -5
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Post by barnstormer on Mar 15, 2019 6:21:51 GMT -5
I know the focus has been on the car and driver - I would like to know how much for prominent placement on pit crew, because their area is fast in and fast out! Porkini...I like that. I hadn't thought of the pit crew as a place of sponsorship. "Fast in, Fast out" is essentially a huge piece of the entire mission for the pit crew. I didn't think of them as being the delivery part (dreamboat) and the car as the powder. The real value in the sponsorship isn't the Mannkind logo on the car or the driver's suit. The real value is in the special interest stories and interviews with the drivers. Unfortuantely few will recognize the Mannkind logo or the name Afrezza. The value comes when Conor is asked about the challenge of driving 500 miles wheel to wheel at a high rate of speed with diabetes. This will come up during qualifying interviews and pre and post race. Hopefully Conor will pull out a dream boat, give a demonstration and tell the viewers how Afrezza has changed his life. That's when PWDs, doctors and the general public will see an athelite competing under extreme pressure thrives using Afrezza to control his sugars. The broadcasters covering Indy love this kind of story to show the human side of racing. Garrett Ingram has finally taken the Afrezza story in good direction. Now it's up to Conor to tell his story. He won't be as entusiatic as Jake, but he should reach a large audience.
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Post by sportsrancho on Mar 15, 2019 6:24:09 GMT -5
I’m sorry, Garrett ?
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Post by barnstormer on Mar 15, 2019 6:24:51 GMT -5
Garrett Ingram the Chief Marketing Officer
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Post by sportsrancho on Mar 15, 2019 6:27:59 GMT -5
Garrett Ingram the Chief Marketing Officer I highly doubt that, I’ll bet you Mike reached out to him just like he did with Dash, made sure he was titrating correctly and all the other networking that goes with that:-)
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Post by awesomo on Mar 15, 2019 6:33:12 GMT -5
It’s likely Kendall had a bigger influence on this given Conor’s sponsorship with Lilly Diabetes until Aug 2018.
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Post by barnstormer on Mar 15, 2019 6:43:30 GMT -5
i think Garrett is handling corporate sponsorships. This isn't Conor's first insulin sponsors. Conor is also quoted as a "Dexcom Warrior" so I a sure she knows Conor.
Garrett Ingram is the Chief Marketing Officer for MannKind Corporation. Garrett comes to MannKind with a significant depth of experience in the biopharmaceutical industry and in diabetes marketing and market access. Most recently, Garrett served as Senior Vice President, Managed Markets for Dexcom, where she was responsible for developing long-term health outcomes and market access strategy for their portfolio of products. Before joining Dexcom, Garrett served as U.S. Country Head of Market Access at Sanofi, where she was responsible for all market access activities across four U.S. Business Units: Diabetes & Cardiovascular, General Medicines, Sanofi Genzyme Specialty Care, and Sanofi Pasteur. Prior to this, she held the position of Vice President, Market Access Strategy at Bristol Myers Squibb (BMS), where she led the access, reimbursement, patient affordability and emerging customer strategy teams across the portfolio of diabetes, rheumatoid arthritis, cardiovascular, oncology, immunology, neuroscience, and pipeline assets. Prior to BMS, she held various leadership roles for the commercial and medical organizations at Novo Nordisk.
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Post by dh4mizzou on Mar 15, 2019 7:14:56 GMT -5
I am a long-time MNKD long (years before FDA approval), and invested because I believed in Al, the mission (lost my mother too early to T-1) and have invested using Nates Notes for almost two decades (not a plug, just wanting you to know how I got involved). I am a marketing geek and had the pleasure of working with two Roush Motor sports NASCAR drivers where we were the main sponsor for three seasons. At the time our costs were in the 6 – 9 million a year range, which covered signage, winners circle mentions, inrace mentions, pit passes, hospitality tents and driver appearances (some of which cost additional). Secondary sponsors ran anywhere from 50k to 300K per race, depending on logo placement on the drivers suit and the car. Obviously, a logo placement for secondary sponsors in view of the cars onboard cameras (rear spoiler, dash board, roll bars, rear bumper), ran toward the higher end. There are two pieces you need to be thinking about, as I am sure Mike and the crew are, when it comes to motor sports sponsorships. The first and in my opinion lesser of importance, is car and driver suite logo placement, especially if you are not the primary sponsor. Sponsoring a car for one race leaves fleeting impressions. It is how you leverage the sponsorship in advertising and events pre and post race that make the sponsorship profitable. Who are you taking to the event – docs, major medical network decision makers, potential future partners etc.? Who are you taking to the pits pre race or even during the race? Do you have a driver appearance at your hospitality tent? Are you able to use the driver or even an Andretti in advertising? Can you book the driver for appearances outside the track? If you can host stakeholders and key decision makers at the event or an event where the driver appears, you have their attention for a very long day. There are many, many other off track opportunities to leverage. My point is, don’t judge the success of this sponsorship effort based on race day performance (sure it helps and makes you feel good). There are tons of ways to leverage this sponsorship before and after the event, and I contend that is where the money will be made.
Castle,
Can you help us understand exactly what an "associate" sponsorship in Indy Car includes?
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Post by mango on Mar 15, 2019 7:58:16 GMT -5
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Post by porkini on Mar 15, 2019 8:51:21 GMT -5
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