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Post by nylefty on Jul 18, 2017 23:20:48 GMT -5
content no longer available - DRAT!! Just checked. It still works for me.
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Post by slugworth008 on Jul 18, 2017 23:23:09 GMT -5
content no longer available - DRAT!! Just checked. It still works for me. I watched it in compounds post - Saweet. I like it.!
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Post by dreamboatcruise on Jul 18, 2017 23:40:06 GMT -5
I think the commercial is terrible and could cause serious blowback from physicians and the diabetic community. Showing presumably type 2 diabetics -- presumed because most of them appeared overweight -- with great bowls of food and what was it -- a large hamburger floating down by parachute? -- goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating. On top of that, it conflicts with the basic premise of the show which is to "reverse" diabetes by diet, exercise, and non-pharmacological methods. Instead, MNKD presents an image of it's okay to "pig out" as much as you want because you can take a drug. That's not communicating a healthy approach to handling the illness. I honestly believe MNKD will be better off if diabetics don't see it. Let's say you're partially right. Let's say there are some T2 that are shocked and horrified by implying a T2 could eat a hamburger. By and large those are probably not the people that are being prescribed mealtime insulin. With the progressive treatment of the ADA guidelines, by definition the people getting to mealtime insulin have a repeated history of NOT managing to successfully take that first step of controlling their diabetes with diet and exercise. Fact of the matter is that being tempted by those sorts of foods (and you're selectively focusing on the bad food, wasn't that one guy making sushi or something) is something that probably a vast majority of the target market struggles with. If the ADA and all the others haven't managed to cure people of their food cravings, let's not hitch MNKD's marketing to trying to sell that idea. I guarantee even more people would be turned off if they thought Afrezza was only useful if combined with lunch of kale salad with sunflower seeds (of which I happen to make a good one... trick is putting the dressing on the night before to soften the kale)... or even if Afrezza commercial came off as preachy about diet. Also, not all were fat, and all we're shown doing something outdoors rather than sitting around watching TV. One was practicing yoga. Looks to me to have presented a pretty balanced swath of real life that patients and friends and family of patients would see reflections of themselves in. To me it said "Afrezza is for real patients living real lives"... bingo! Get peoples' BG swings under control with a better mealtime and you might even find that they feel better and are more active... and can occasionally have a burger when they're at the bbq gathering without guilt.
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Post by sayhey24 on Jul 19, 2017 5:24:29 GMT -5
The reality is with afrezza the T1 and T2 can actually eat the hamburger with the fries and keep their BG spike under 140 which they can't do with metformin. I don't think MNKD was implying anything. Actually one of the issues T1s have when using afrezza is staying to strict low carb diets with high fat content which usually requires second dosing. Letting the T1 and T2 eat normally would be a nice talking point for someone to explain in future commercials. Maybe that would address those who are currently "horrified". Fact is they should also directly confront the ADA Step program which should have only two steps for T2s; Step 1. diet/exercise; Step 2 afrezza. The rest of the T2 meds are no longer needed and cause more harm than good.
What happened with the ADA July session on T2 CGM use? Did that happen yet?
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Post by peppy on Jul 19, 2017 6:11:40 GMT -5
I think the commercial is terrible and could cause serious blowback from physicians and the diabetic community. Showing presumably type 2 diabetics -- presumed because most of them appeared overweight -- with great bowls of food and what was it -- a large hamburger floating down by parachute? -- goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating.On top of that, it conflicts with the basic premise of the show which is to "reverse" diabetes by diet, exercise, and non-pharmacological methods. Instead, MNKD presents an image of it's okay to "pig out" as much as you want because you can take a drug. That's not communicating a healthy approach to handling the illness. I honestly believe MNKD will be better off if diabetics don't see it. quote: a large hamburger floating down by parachute? goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating.
reply: so many restaurants (most) have dead carcass of animal as part of every entrée, even the salads. Dead animal on a bun flying in is the American Diet. plenty of people with type two are not eating salad. The opening plate was chicken and low carb vegetables.
Perhaps you may like the jeff sessions rule . Make it a law what these people can eat, and imprison them and take all their assets if they eat something you do not like.
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Post by sportsrancho on Jul 19, 2017 6:35:13 GMT -5
I didn't think they would go that route. The bitchers on Twitter..."how can you say you can eat what you want".....because it's true:-) I didn't think they'd have the guts. People want freedom above all to enjoy life. It was a perfect line of thought! I feel like we have a new MNKD, a new day, a new dawn, m.youtube.com/watch?v=Edwsf-8F3sI
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Post by kball on Jul 19, 2017 6:41:14 GMT -5
I really like it. It is very different from most drug commercials I have seen. It's funny and a little goofy. With the funny food scenes, you don't really pay attention to the legal stuff. Really good commercial. Yes... that is a key aspect of a good pharma commercial, having visuals that can be engaging while the necessary fine print is read, and I agree that this was pretty good at it. I do like the porcupine commercial for whatever drug it is that is selling the idea of no needles. Visuals there are clever. Think that could have also been a great commercial for Afrezza. Overactive bladder commercial is another that comes to mind that uses humor to draw focus to visuals. Many simply use good looking people in beautiful settings acting as if they don't have a care in life. More than a few times I thought, geez, maybe I should get that disease if it means frolicking on the beach with my beautiful family all of whom are happy. Lots of different formulas... this was a good use of humor. 3 stages of life - overactive libido - overactive imagination - overactive bladder
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Post by kball on Jul 19, 2017 7:00:56 GMT -5
A thought...and i still need to watch the last 45 minutes of the show, but did see the first airing and came away thinking, not bad at all for a first intro.
They did show a guy inhaling Afrezza at the beginning. You NEVER see anyone injecting in insulin commercials we should point out. That's pretty big.
On a more forward looking tack...I wonder if Mannkind should frontload a good chunk of their ad budget for the show towards the first half dozen airings in case the show doesn't last?
There has been a ton to complain about with this investment/company...but i don't think this commercial is one of them.
Overall pretty damn good but partly because the bar was so low (as far as expectations).
Also thinking they'd reach more diabetics if they ran the ad on some sports event, or cooking show, or some such
And one last thing...I'd note that Toujeo ads are totally different now than when they first came out. Nothing saying Afrezza ads can't evolve if money avail
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Post by kball on Jul 19, 2017 7:09:20 GMT -5
I think the commercial is terrible and could cause serious blowback from physicians and the diabetic community. Showing presumably type 2 diabetics -- presumed because most of them appeared overweight -- with great bowls of food and what was it -- a large hamburger floating down by parachute? -- goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating.On top of that, it conflicts with the basic premise of the show which is to "reverse" diabetes by diet, exercise, and non-pharmacological methods. Instead, MNKD presents an image of it's okay to "pig out" as much as you want because you can take a drug. That's not communicating a healthy approach to handling the illness. I honestly believe MNKD will be better off if diabetics don't see it. quote: a large hamburger floating down by parachute? goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating.
reply: so many restaurants (most) have dead carcass of animal as part of every entrée, even the salads. Dead animal on a bun flying in is the American Diet. plenty of people with type two are not eating salad. The opening plate was chicken and low carb vegetables.
Perhaps you may like the jeff sessions rule . Make it a law what these people can eat, and imprison them and take all their assets if they eat something you do not like.
Peppy thinks: Dead animal carcass. Kball thinks: One less cow damaging our ozone with methane farts!
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Post by dh4mizzou on Jul 19, 2017 7:31:49 GMT -5
I hope they can put commercial on proboards or somewhere that is available to those that did not have acess and are not on twitter, fb etc. I haven't looked but it SHOULD be on the MNKD Home Page !!!
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Post by dh4mizzou on Jul 19, 2017 7:34:15 GMT -5
Peppy. Just a note but I believe the word you wanted to type was PARODY and not PARITY.
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Post by thall on Jul 19, 2017 7:34:55 GMT -5
I think the commercial is terrible and could cause serious blowback from physicians and the diabetic community. Showing presumably type 2 diabetics -- presumed because most of them appeared overweight -- with great bowls of food and what was it -- a large hamburger floating down by parachute? -- goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating. On top of that, it conflicts with the basic premise of the show which is to "reverse" diabetes by diet, exercise, and non-pharmacological methods. Instead, MNKD presents an image of it's okay to "pig out" as much as you want because you can take a drug. That's not communicating a healthy approach to handling the illness. I honestly believe MNKD will be better off if diabetics don't see it. Let's say you're partially right. Let's say there are some T2 that are shocked and horrified by implying a T2 could eat a hamburger. By and large those are probably not the people that are being prescribed mealtime insulin. With the progressive treatment of the ADA guidelines, by definition the people getting to mealtime insulin have a repeated history of NOT managing to successfully take that first step of controlling their diabetes with diet and exercise. Fact of the matter is that being tempted by those sorts of foods (and you're selectively focusing on the bad food, wasn't that one guy making sushi or something) is something that probably a vast majority of the target market struggles with. If the ADA and all the others haven't managed to cure people of their food cravings, let's not hitch MNKD's marketing to trying to sell that idea. I guarantee even more people would be turned off if they thought Afrezza was only useful if combined with lunch of kale salad with sunflower seeds (of which I happen to make a good one... trick is putting the dressing on the night before to soften the kale)... or even if Afrezza commercial came off as preachy about diet. Also, not all were fat, and all we're shown doing something outdoors rather than sitting around watching TV. One was practicing yoga. Looks to me to have presented a pretty balanced swath of real life that patients and friends and family of patients would see reflections of themselves in. To me it said "Afrezza is for real patients living real lives"... bingo! Get peoples' BG swings under control with a better mealtime and you might even find that they feel better and are more active... and can occasionally have a burger when they're at the bbq gathering without guilt. A month or two ago were a couple articles written complaining about the name of the show. One or both also griped about how it was guilty of social profiling. It made diabetes appear to be simply a problem of people being unable to control their appetite and their consequent overeating leading to diabetes. That's exactly the image that the commercial projects.
Every single person on the commercial except for the guy on the park bench looking longingly at the food cart appeared overweight to me. Did MNKD think to preview this to physicians and diabetics before airing it? It goes counter to everything doctors try and promote -- controlling weight by healthy eating and watching calories. It makes diabetics look like so many food addicts who need a drug to help maintain their habit.
If anything, it should have shown healthy, active non-obese people using the drug as part of program to develop a healthy lifetyle. I really don't think the commercial will get a good reception.
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Post by peppy on Jul 19, 2017 7:35:16 GMT -5
I hope they can put commercial on proboards or somewhere that is available to those that did not have acess and are not on twitter, fb etc. I haven't looked but it SHOULD be on the MNKD Home Page !!! www.youtube.com/watch?v=tLm84tlx1n4
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Post by peppy on Jul 19, 2017 7:36:47 GMT -5
Peppy. Just a note but I believe the word you wanted to type was PARODY and not PARITY. thank you!!!! Have you applied to the White House? They need you more!
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Post by sweedee79 on Jul 19, 2017 7:48:45 GMT -5
I didn't think they would go that route. The bitchers on Twitter..."how can you say you can eat what you want".....because it's true:-) I didn't think they'd have the guts. People want freedom above all to enjoy life.It was a perfect line of thought! I feel like we have a new MNKD, a new day, a new dawn, m.youtube.com/watch?v=Edwsf-8F3sIFreedom is exactly what the commercial is about.... the freedom to choose like everyone else and live a normal life.. rather than being controlled by the disease..
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