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Post by prosper on Jul 19, 2017 7:49:20 GMT -5
Don't know how I missed it, but I forgot the name of the TV show. Pls post name and channel
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Post by sportsrancho on Jul 19, 2017 7:53:42 GMT -5
Don't know how I missed it, but I forgot the name of the TV show. Pls post name and channel Reversed:http://mnkd.proboards.com/thread/7348/http-www-reversedyourhealth-com?page=15 Discovery Life
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Post by liane on Jul 19, 2017 8:03:24 GMT -5
Peppy. Just a note but I believe the word you wanted to type was PARODY and not PARITY. I thought she meant "party".
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Post by markado on Jul 19, 2017 8:17:15 GMT -5
The commercial was okay. I now know why drug commercials are generally 90-120 seconds. We had :20 seconds of brand building, differentiation and :40 of caveats and warnings, without even a tag line. If we bumped the ad size to :90, the balance would at least be :50/:40, in favor of the product, and maybe other benefits could be presented, more piignamtly, beyond convenience.
I also think that the billboard ads should have a female voice over attached to them, so that when the show says,"this segment is brought to you in part by..." it isn't followed by silence, but by "Afrezza - inhalable insulin." The female voice would differentiate it from the male intro.
All said, it's a start. It will help. And it can be improved upon.
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Post by markado on Jul 19, 2017 8:18:17 GMT -5
*- poignantly
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Post by agedhippie on Jul 19, 2017 8:24:56 GMT -5
Huh. Looks like someone hijacked our agedhippie's moniker 😎 Don't worry, normal service will be resumed First thought is who is the target for the advert - Type 1, Type 2 mealtime insulin users, Type 2 non-insulin users? It's odd to try and sell on dosing when food arrives unexpectedly because that is exactly why we have been using MDI for the last decade. If you are on mealtime insulin you should already know how to do this, and if you don't then changing the delivery mechanism isn't going to fix that. This might sway some non-insulin using Type 2s who don't know about MDI although that will probably just lead to their doctor explaining MDI to them. What was good about it? It was watchable and memorable which definitely cannot be said about other diabetes drug adverts. The lead time with endo appointments means I would be surprised to see any sharp increase in numbers in the short term, but when they do see the endo at least they should remember the name and that is half the purpose of advertising.
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Post by prosper on Jul 19, 2017 8:29:45 GMT -5
Thanx
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Post by mnholdem on Jul 19, 2017 8:49:08 GMT -5
I didn't think they would go that route. The bitchers on Twitter..."how can you say you can eat what you want".....because it's true:-) I didn't think they'd have the guts. People want freedom above all to enjoy life. It was a perfect line of thought! I feel like we have a new MNKD, a new day, a new dawn, m.youtube.com/watch?v=Edwsf-8F3sII'll love to see a satirical ad where a man or woman is chained to and dragging around a huge insulin pen...like 4 feet long. The message would be clear: a life of mealtime insulin injections is not a life of freedom. Many Afrezza users have posted blogs about how they broke those chains with Afrezza and have more freedom than ever before.
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Post by thall on Jul 19, 2017 8:49:38 GMT -5
I didn't think they would go that route. The bitchers on Twitter..."how can you say you can eat what you want".....because it's true:-) I didn't think they'd have the guts. People want freedom above all to enjoy life.It was a perfect line of thought! I feel like we have a new MNKD, a new day, a new dawn, m.youtube.com/watch?v=Edwsf-8F3sIFreedom is exactly what the commercial is about.... the freedom to choose like everyone else and live a normal life.. rather than being controlled by the disease.. That may have been the message that MNKD wanted to send, but did they preview it before any diabetics and doctors to see if that came through? What I saw was a drug being promoted as allowing you to eat anything and everything anytime you want regardless of diabetes or any other health concerns. It came across as like advertising diet pills to anorexics.
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Post by promann on Jul 19, 2017 8:53:17 GMT -5
Very good commercial! There is always going to be critics and I'm surprised that for the most part in this thread it came off very positive. I was expecting a lot of bashing of the Afrezza commercial once it finally aired but only a select few are knocking it down. Surprisingly some of you that are saying it was good I expected you to bash it. So this is a good thing and it must of came off better then most expected. Personally I did not know what to expect but the more I viewed it the better I liked it. You miss a lot of it just watching it once, hopefully MannKind will air this Comercial with a local station like a major city continuously to get it to sink in. I liked the unexpected meal aspect I'm sure that happens to Diabetics all the time.. Afrezza gives you the freedom to eat at the drop of a hat and that's what they portrayed. Nice Job to all that put this commercial together it is great!
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Post by peppy on Jul 19, 2017 9:01:52 GMT -5
Very good commercial! There is always going to be critics and I'm surprised that for the most part in this thread it came off very positive. I was expecting a lot of bashing of the Afrezza commercial once it finally aired but only a select few are knocking it down. Surprisingly some of you that are saying it was good I expected you to bash it. So this is a good thing and it must of came off better then most expected. Personally I did not know what to expect but the more I viewed it the better I liked it. You miss a lot of it just watching it once, hopefully MannKind will air this Comercial with a local station like a major city continuously to get it to sink in. I liked the unexpected meal aspect I'm sure that happens to Diabetics all the time.. Afrezza gives you the freedom to eat at the drop of a hat and that's what they portrayed. Nice Job to all that put this commercial together it is great! wait until the diabetic finds out they feel better. Type one's need to eat too. Type one's have said they feel better on afrezza. plenty of type two's shown on the adversement. If the type two is using mealtime insulin, and gets to try afrezza, wait until he feels better and losses weight. The phase one must be the reason for the weight loss.
A few physicians specializing in afrezza would seem to be a good business practice.
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Post by sportsrancho on Jul 19, 2017 9:22:18 GMT -5
Freedom is exactly what the commercial is about....  the freedom to choose like everyone else and live a normal life.. rather than being controlled by the disease..   That may have been the message that MNKD wanted to send, but did they preview it before any diabetics and doctors to see if that came through? What I saw was a drug being promoted as allowing you to eat anything and everything anytime you want regardless of diabetes or any other health concerns. It came across as like advertising diet pills to anorexics. With out saying what we can't say this is the way we are going to sell the most Afrezza. And promann, the more I watched it the more I liked it also:-)
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Post by peppy on Jul 19, 2017 9:27:57 GMT -5
Freedom is exactly what the commercial is about.... the freedom to choose like everyone else and live a normal life.. rather than being controlled by the disease.. That may have been the message that MNKD wanted to send, but did they preview it before any diabetics and doctors to see if that came through? What I saw was a drug being promoted as allowing you to eat anything and everything anytime you want regardless of diabetes or any other health concerns. It came across as like advertising diet pills to anorexics. thall: may I respectfully ask you to post a three day food log of the food you eat. Thank you Pep
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Post by swanybuaya on Jul 19, 2017 9:38:01 GMT -5
Does anyone know if ratings info is available from Bloomberg terminals or somewhere else? IF Discovery Life is a subscriber of Nielsen research then the overnight numbers (top 56 markets) are released today. The rest of the markets are released the next day. Latest data I saw for Discovery Life (a few years ago) was an estimated average primetime household audience of around a 100,000. The network is accessible in about 47 million homes (40% US coverage. Majority of the bigger cable networks get about 80% us coverage)
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Post by slugworth008 on Jul 19, 2017 10:37:35 GMT -5
I think the commercial is terrible and could cause serious blowback from physicians and the diabetic community. Showing presumably type 2 diabetics -- presumed because most of them appeared overweight -- with great bowls of food and what was it -- a large hamburger floating down by parachute? -- goes directly against the very first step in treating type 2 diabetics which is losing weight by controlling diet and healthy eating. On top of that, it conflicts with the basic premise of the show which is to "reverse" diabetes by diet, exercise, and non-pharmacological methods. Instead, MNKD presents an image of it's okay to "pig out" as much as you want because you can take a drug. That's not communicating a healthy approach to handling the illness. I honestly believe MNKD will be better off if diabetics don't see it. Let's say you're partially right. Let's say there are some T2 that are shocked and horrified by implying a T2 could eat a hamburger. By and large those are probably not the people that are being prescribed mealtime insulin. With the progressive treatment of the ADA guidelines, by definition the people getting to mealtime insulin have a repeated history of NOT managing to successfully take that first step of controlling their diabetes with diet and exercise. Fact of the matter is that being tempted by those sorts of foods (and you're selectively focusing on the bad food, wasn't that one guy making sushi or something) is something that probably a vast majority of the target market struggles with. If the ADA and all the others haven't managed to cure people of their food cravings, let's not hitch MNKD's marketing to trying to sell that idea. I guarantee even more people would be turned off if they thought Afrezza was only useful if combined with lunch of kale salad with sunflower seeds (of which I happen to make a good one... trick is putting the dressing on the night before to soften the kale)... or even if Afrezza commercial came off as preachy about diet. Also, not all were fat, and all we're shown doing something outdoors rather than sitting around watching TV. One was practicing yoga. Looks to me to have presented a pretty balanced swath of real life that patients and friends and family of patients would see reflections of themselves in. To me it said "Afrezza is for real patients living real lives"... bingo! Get peoples' BG swings under control with a better mealtime and you might even find that they feel better and are more active... and can occasionally have a burger when they're at the bbq gathering without guilt. The kale salad tip is money ! Thx DB
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