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Post by mnkdfann on May 22, 2019 13:05:44 GMT -5
"Kimball uses Tresiba and Fiasp insulins, products from one of his racing sponsors, Novo Nordisk. “We’ve been working together on the Race With Insulin program for a total of 11 race seasons,” he said. “I spent two years representing them for Indy Lights, and this is our ninth season in IndyCar." Novo Nordisk is also a (the?) main partner of Kimball's: www.charliekimball.com/partnersUnfortunately, CD hasn't anything approaching that sort of history with Mannkind or Afrezza. (Didn't he recently tweet that he had just started using Afrezza, and he hasn't said much about it since?) Nor is CD's race record nearly as good as Kimball's. It's unfortunate, but IMO that all severely limits Mannkind promotional opportunities.
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Post by mnkdfann on May 22, 2019 13:09:36 GMT -5
Can we say with absolutely certainty that they haven't tried reaching out? Maybe the impetus came from the driver or owner and not the makers of FIASP, Novo Nordisk? We are assuming a lot, sometimes. I'm no expert, but from what I see on the web Kimball is a far more popular driver than Daly. I'm sure that also ties into who gets articles written about them. |
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Post by peppy on May 22, 2019 13:14:45 GMT -5
Can we say with absolutely certainty that they haven't tried reaching out? Maybe the impetus came from the driver or owner and not the makers of FIASP, Novo Nordisk? We are assuming a lot, sometimes. I'm no expert, but from what I see on the web Kimball is a far more popular driver than Daly. I'm sure that also ties into who gets articles written about them. He probably has a house and a family, a car he needs to insure and put gas in. Novo Nordisk offered him money correct?  |
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Post by harryx1 on May 22, 2019 13:17:35 GMT -5
If you're going to take the time & money to sponsor someone, get some supporting s&@! going around it. Maybe the article won't be as intricate as Kimball's but it could still be something. Why even have a marketing director/department/pr if you're not going to do anything except slap text on a car.
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Post by mnkdfann on May 22, 2019 13:18:34 GMT -5
I'm no expert, but from what I see on the web Kimball is a far more popular driver than Daly. I'm sure that also ties into who gets articles written about them. He probably has a house and a family, a car he needs to insure and put gas in. Novo Nordisk offered him money correct? I'm not sure what point you are making. Yes, I already mentioned that Novo Nordisk is one of Kimball's main partners. |
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Post by ltta on May 22, 2019 14:07:56 GMT -5
If you're going to take the time & money to sponsor someone, get some supporting s&@! going around it. Maybe the article won't be as intricate as Kimball's but it could still be something. Why even have a marketing director/department/pr if you're not going to do anything except slap text on a car.
Maybe someone at Mannkind wants free Indy race tickets with front row seats and this is how they get them.  |
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Post by hellodolly on May 22, 2019 14:40:40 GMT -5
If you're going to take the time & money to sponsor someone, get some supporting s&@! going around it. Maybe the article won't be as intricate as Kimball's but it could still be something. Why even have a marketing director/department/pr if you're not going to do anything except slap text on a car. I'm hoping on race day something comes out. More eyeballs will be searching INDY 500 on that day, too. It might already be set to print? |
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Post by longliner on May 22, 2019 14:42:08 GMT -5
So, this is the first of many head to head competitions between Afrezza and the rest. Kick his ass Conor!
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Post by boca1girl on May 22, 2019 14:47:19 GMT -5
If you're going to take the time & money to sponsor someone, get some supporting s&@! going around it. Maybe the article won't be as intricate as Kimball's but it could still be something. Why even have a marketing director/department/pr if you're not going to do anything except slap text on a car. I'm hoping on race day something comes out. More eyeballs will be searching INDY 500 on that day, too. It might already be set to print? When I spoke to Rose at the ASM, she wasn’t aware of the details/plan about the PR surrounding Indy and Connor, but said something was planned. IF Connor wins, then I bet there will be more than currently planned. |
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Post by hellodolly on May 22, 2019 14:56:09 GMT -5
I'm hoping on race day something comes out. More eyeballs will be searching INDY 500 on that day, too. It might already be set to print? When I spoke to Rose at the ASM, she wasn’t aware of the details/plan about the PR surrounding Indy and Connor, but said something was planned. IF Connor wins, then I bet there will be more than currently planned. Great points all of which mean that MNKD may not be sitting on their hands and we shouldn't assume so just because a story came out about another driver. Actually, we need to introduce Kimball to Afrezza  The opportunity isn't missed yet. |
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Post by harryx1 on May 22, 2019 15:08:11 GMT -5
I didn't assume that there wasn't something coming out but a story could've been built-up going into race day over the course of this week.
Off Topic: Here's a simple, eye catching promoted tweet that has a boxed warning label. Simple. SMH.
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Post by mnkdfann on May 22, 2019 15:43:46 GMT -5
When I spoke to Rose at the ASM, she wasn’t aware of the details/plan about the PR surrounding Indy and Connor, but said something was planned. IF Connor wins, then I bet there will be more than currently planned. Great points all of which mean that MNKD may not be sitting on their hands and we shouldn't assume so just because a story came out about another driver. Actually, we need to introduce Kimball to Afrezza The opportunity isn't missed yet. So where is the "Let's talk about patients like Conor" pamphlet, to tie in with the INDY 500 marketing? Read more: mnkd.proboards.com/thread/6238/nate-on-twitter?page=29#ixzz5ogk1dWTA |
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Post by harryx1 on May 22, 2019 16:05:53 GMT -5
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Post by mnholdem on May 22, 2019 16:12:55 GMT -5
Having a strategy meeting to discuss prudent ways to spend their stock awards? |
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Post by agedhippie on May 22, 2019 17:44:58 GMT -5
Can we say with absolutely certainty that they haven't tried reaching out? Maybe the impetus came from the driver or owner and not the makers of FIASP, Novo Nordisk? We are assuming a lot, sometimes. I would say with a reasonable degree of certainty that those stories came from PR agencies. Reading them I would say the Forbes article was managed by Novo Nordisk's PR agency given the insulin and Race with Insulin references. The Fox Business News article came from Dexcom's PR agency. It's the PR agencies job to plant these stories, so the real question is who is Mannkind's PR agency and are they asleep? The other option is that they are trying to do their own PR which is a recipe for disaster since they are not going to have the contacts to get the message out there. |
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The opportunity isn't missed yet.
